20 November,2013

Gaborone, Botswana: The Imperial School of Business and Science (ISBS) which was formerly known as Damelin Botswana, officially unveiled its new brand identity this week. Damelin Botswana changed its name to ISBS last month, as part of Institute’s metamorphosis to become a bigger and better educational Institution and a purely home grown, Botswana brand. The event was held at the Gaborone International Convention Centre (GICC), with the Assistant Minister of Education officiating the event.

Event was witnessed by Mr Masire (Ex-president), Mr Kwelekgobe (MP Molepolole) including other stakeholders and leaders from the industry.

When making his keynote address, the Minister congratulated the ISBS leadership for steering the Institution in the right direction for 10 years to arrive at this moment.

“We are all aware that currently, Botswana’s graduates are having trouble securing employment upon graduation in satisfactory numbers. This limited absorption of graduates has raised concerns of quality and relevance of our nations’ tertiary syllabi and training. The national human resource development strategy exists to remedy this challenge, and, this is where the likes of ISBS come in. You are in the fore-front of changing Botswana for the better,” he encouraged.

“I am especially pleased to be here with you to witness this momentous occasion. ISBS is a home grown brand in the education sector. Your pioneering spirit makes my government proud because you are essentially our partner. It is particularly pleasing to note that you have studied the terrain and now offer skills that will place Botswana among competitive economies with well-trained human resources,” he added.

For his part the Managing Director of the Institution Mr Zaeem Anwar, stated that the Institute would continue to offer a wide range of BOTA accredited and TEC approved programmes in Business, Information Technology and Accounting.

“Along with this rebranding exercise we have entered into collaboration with international Institutes. These partnerships, we believe will be the start of a fruitful relationship through which Batswana learners can reach the echelons of their academic and professional dreams. This new brand ISBS, while rooted firmly in Botswana, offers products of international standards to render our alumni that are marketable throughout the world,” he announced.

Speaking on the new brand identity just unveiled, the Operations Director of the Institution Mr Nidheesh Sharma stated that the new logo, which brandishes a crown, a two toned shield and pair of laurel leaves, should be an inspiration to youth regardless of their background. He further explained that as represented in the logo, education is indeed the shield one can use to attain a better life.